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Factory Direct is one of Canada's largest privately owned discount retailers, operating 20 stores in Ontario. There is also a very active online shop at www.factorydirect.ca. They specialize in new, refurbished, surplus, or closeout electronics, all offered at lower prices. They have a wide selection if inventory, with products like TVs, computers, phones, toys and games, hardware, and so much more. All products are backed by comprehensive warranties.
Factory Direct began in 1995 and has grown quickly to 20 stores around Ontario, Canada. They offer a variety of products at prices up to 80% off regular retail prices on brand names. They have over 10,000 different inventory items. Retail stores are large, at 14,000 square feet, welcoming thousands of new products and deals each week.
The entire business model of Factory Direct is to offer cheap, discounted products. They are able to do this because they sell refurbished, end of line, surplus, or closeout products from different brand names. Factory Direct is able to offer up to 80% off of regular prices. Despite these deep discounts, they still offer weekly sales in their flyers or coupons for specific discounts. They also offer financing options on some products.
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Just because products are at a low price does not mean that they are low quality. In fact, Factory Direct offers warranties on all their products to ensure it's quality. Many of their electronics or appliances are certified refurbished, which means they have been tested and certified to ensure the product works the same as one that is brand new.