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Koodo Mobile is a Canadian mobile service company. Their tagline is "Choose Happy" and position themselves as the best company to choose what you want in terms of phone and plan options. They do not offer fixed plans, but are highly customizable. In addition to their cellular coverage services, they also offer products such as phones and accessories for purchase.
Koodo began in 2008 in Vancouver, BC. They were started by Telus, which is one of the major telecommunications companies in Canada. They were positioned to appeal to younger customers who were looking for more flexibility in service.
There are a variety of promotions being offered by Koodo, like a limited time offer to get more data, and an online exclusive of $145 savings. Koodo also offers a Tab program for the purchase of a new phone. Instead of paying up-front for your new phone, money goes on your tab and is paid off as you use it.
As a company that appeals to younger customers, they have an active social media process. Particularly, they are active on Twitter, which is a good place to stay connected to current news and initiatives.
Koodo has a very fun, young, and engaging brand, which is reflected in their social media content. With initiatives like "Random acts of kindness," customers can engage with the company and take part in something bigger than themselves.