IKEA is a popular furniture in Canada, though it has many international locations. It is loved for its affordable prices, thanks to the build-it-yourself model. IKEA offers everything for the home, from kitchen to bedroom to bathroom, with their products displayed in beautiful show rooms for customers to walk through and be inspired by. IKEA also hosts a popular cafeteria in their stores along with a supervised children's play area, which helps customers extend and enjoy their stay even more.
IKEA began in 1953 in Sweden, and has expanded worldwide as a popular and affordable furniture store. The founder, Ingvar Kamprad, lived in a small town in Sweden, and so idea of a catalogue to promote the furniture was necessary, and soon became iconic for the company. IKEA expanded to Canada in 1975 and operates 50 locations around the country.
One of IKEA's value propositions is their affordable prices. Costs are kept low because most IKEA furniture comes in a flat-lay box, disassembled. Customers pick up their own furniture and assemble them at home. This keeps prices low and customers happy. Beyond this, though, IKEA still offers discounts throughout their stores and online. They also have an IKEA Family program which offers rewards and discounts to those who are members.
There is a lot of information and news updates on IKEA's websites. One recent news highlight is that IKEA was named one of Canada's Greenest Employers. Another news highlight is that IKEA recently rolled out a plant meatball in their restaurants, which allows those on plant-based diets to enjoy something similar to their iconic Swedish meatball.
IKEA has a strong commitment to sustainability and has many initiatives in this area. One notable program is the sell-back program, so customers can recycle their old furniture to IKEA and receive store credit, keeping products out of the landfills. They also offer blogs and informational articles on sustainable living on their website to educate and inform customers.