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tion about the machine's technical specifications, benefits, safety precautions, and more. According to Madacky, demos are also a great time to answer real-time ques- tions from farmers and give them a complete impression of the product all on the same day. For experienced farmers, demos are also a way to compare their existing equip- ment with the newest additions to the market and decide whether the investment is worthwhile. Unique Insights From the Equip Team Madacky and Besplug agree that the demo program is beneficial for both growers and Co-op team members. Farmers get an opportunity to test the product in a familiar environment and ask questions as they arise. At the same time, Equip Team members share the benefits and features of the auger, from performance to capacity options, reassuring farmers they can get the job done Madacky feels that a hands-on demo increases confidence farmers have when mak- ing their purchase decision. The Auger Demo Program is a unique offering, helping farmers to address concerns and realize benefits before they buy. According to Madacky, scheduling demos in winter, when producers have time to evaluate the equipment, allows for sufficient time to get to know each grower. During the auger demo visit, as farmers share details of their production, Equip Team members can also suggest other solutions, such as conveyors, or specific methods for moving grain into the bin for storage or into trucks for transport. To learn more about the Co-op Auger Demo Program or to schedule your demo, contact your local Equip Team member.
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