FreshCo. is the discount banner of Sobeys Incorporated (a 100% Canadian owned company established in 1907). Launched in 2010, FreshCo’s commitment is to provide the best discount grocery shopping experience by offering quality fresh food at low prices and with less compromise. Today FreshCo. has 92 stores in 50 towns/cities across Ontario and our unwavering commitment continues.
FreshCo Ltd. is a Canadian chain of deep discount supermarkets owned by Sobeys. It was launched in March 2010. As of April 2019, there were 98 FreshCo stores. In December 2017, Sobeys Inc. announced plans to re-brand up to 64 stores in western Canada currently under the Safeway and Sobeys names into the FreshCo banner. FreshCo's main competitors in Canada include No Frills (Loblaw Companies) and Food Basics (Metro).
FreshCo aims to offer customers fresh, high-quality food at discount prices in a modern shopping setting. FreshCo aims to accomplish the look of a "well-appointed fresh-format store" or "market feel", instead of a discounter with a "price-impact banner boasting the cheapest prices in the market", by making the store aisles more spacious. FreshCo offers a diverse selection of frozen and chilled ethnic products to reflect the community in which they operate. FreshCo also has a "Fresh Hall" product aisle featuring fresh products, daily baked goods made in community bakeries, and a variety of Ontario cheeses and meats. A feature aisle provides with savings opportunities for the customers. Until summer 2019, FreshCo used the slogan, "Fresher, Cheaper." If customers are not satisfied with their product, they are eligible for a refund. In late 2019, FreshCo unveiled a new motto, "Lowering Food Prices," claiming to be the cheapest store. They also unveiled the "Double fresh guarantee," offering a refund and exchange if you are not satisfied with your purchase.
We’ve selected your favourite items across the store and locked & lowered their prices,keeping your money where it matters most—in your pocket! Look for these and more Locked & Low items throughout the store and in flyer.
It's okay to change your mind. If you're not completely satisfied with an item you purchased at a FreshCo store, we will refund your money and replace the item. Fresh doesn't mean more expensive. If another supermarket advertises a lower price, simply show us their flyer and we'll price match.