Lululemon Athletica, is an athletic apparel retailer domiciled in Delaware and headquartered in Vancouver. Founded in 1998 as a retailer of yoga pants and other yoga wear, Lululemon has since expanded to sell its products internationally in 491 stores as well as online. The company has expanded to sell a variety of athletic wear, including performance shirts, shorts, and pants, as well as lifestyle apparel and yoga accessories.
Lululemon was founded in 1998 by Chip Wilson in Vancouver, British Columbia, with its first standalone store opening in November 2000. Wilson created the name to have many L's so that it would sound western to Japanese buyers, who often have difficulty pronouncing the letter. In 2019, Lululemon announced an investment in Mirror, a fitness startup that sells an interactive mirror with a camera and speakers for at-home workouts. The companies planned to create new content for the device, starting with meditation classes. In June 2020, Lululemon announced a $500 million deal to purchase Mirror, capitalizing on a growing trend of people conducting virtual workouts at home instead of going to a gym due to the COVID-19 pandemic.
Canadian athletic apparel company Lululemon Athletica has established a tech hub in Bengaluru, its first outside of North America. The idea is to step up its digital offerings and omnichannel experience. Lululemon Athletica is the second prominent Canadian apparel brand to come to India for tech. Hudson’s Bay Company, which owns Saks Fifth Avenue, set up a centre in Bengaluru a few years ago. Lululemon is expected to hire about 250 technologists for the centre by 2022. Its CTO Julie Averill said India provides a compelling talent proposition.