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HOME YOUR IDEAS. AMPLIFIED. OUTSIDE VIBES REWARDS THAT RESO? Completely custom merchandise solutions Branded merchandise is all about creating authentic experiences that promote your brand purpose and build customer connections—but it doesn’t stop there. You can take that customer experience even further by ideating and designing solutions entirely from scratch to create merchandise that is an effortless extension of your brand. With their numerous subsidiary and affiliated brands, creating consumer moments that resonate with the specific experiences portrayed by each brand is of the utmost importance to our client partners at Labatt Breweries of Canada. For Corona, that means merchandise needs to reflect the brand's mantra to “seek out simple pleasures in places with a slower pace and a relaxed vibe.” Gift packs have been an effective tactic for Labatt, as they promote shopper interruption and support brand building for retailers like the LCBO. As a part of their premium beer expansion strategy to support trial, category recruitment, and market share growth objectives, Labatt came to our team with a request to execute a seasonal campaign that offered a limited-time Corona gift pack featuring a beach towel made of recycled plastic bottles.
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