The query has to be between 2 and 50 characters
Products in this flyer
EVENT EXPERIENCES CLEARLY SUSTAINABLE HOW TO ORDER THE STRATEGY The challenge with gift packs is that they can be expensive to execute. The cost of producing the item, along with co-packing and shipping thousands of units, can be prohibitive to the profitability of a campaign. With the execution of this scale and the need for completely custom design and construction, the most cost-effective and creatively flexible strategy was to partner with a supplier whose expertise was in the custom, overseas factory-to-client supply channel. Collaborating with a vendor that ensured best-in-class manufacturing and product compliance, our team delivered a proposal that provided in-depth specifications, as well as initial designs and renderings from our in-house creative team. Once concepts were fully ideated and presented to the Labatt team, a few rounds of revisions led to the approval to proceed with a pre-production sample of the Corona beach towel. With sustainability being essential to the campaign, the team sent samples to a third-party testing agency to support and confirm that recycled plastic bottles were used to manufacture the beach towels. Once the sample of the beach towel was approved, it was sent to the packaging manufacturer to confirm that it fits perfectly with the existing beer packaging. With the final sign-off, our supplier was given the go-ahead to produce 15,000 Corona beach towels for an in-pack gift campaign. THE RESULTS oe way The Corona beach towel campaign launched throughout the holiday season as an Ontario activation. Consumers who visited the LCBO, select Beer Store locations and other licensed retailers across the province received the gift with purchase. Once the beach towel reached retailers, word-of-mouth became a valuable channel for communicating the promotion to consumers, and the campaign successfully created seasonal demand, drove an overall increase in sales and ultimately increased Corona’s market share. BEACH TOWEL Interested in learning more about creating fully customized merchandise solutions? Speak to your Staples Acccount Manager to get started. staples") STAPLES.CA/CUSTOMSOLUTIONS
| Name | Details |
|---|
